1569339188678.jfif
hm%20logo%20updated_edited.png

The Happening Marketing is the biggest marketing case competition in Eastern Canada. It compromises of 4 disciplines that cover 8 academic cases, two sporting events, , social competition and a contract project. 

ABOUT HM

Logo_HM22_Noir_VertF_Optimized-e16193904
12901018_1362193940462375_86038777291672

MEET THE COORDS

Pili.jpg
Pili Ceballos

HM Coord

DMCC Headshots (9 of 143).jpg
Émile Duperré

HM Coord

DISCIPLINES

ACADEMICS

SPORTS

SOCIAL

PARTICIPATION

16252372_1548601335169901_47515143591570

ACADEMICS

This discipline has 8 case categories:​

  • Contract

  • Marketing B2B

  • Marketing Experiential

  • Marketing Numeric

  • Marketing RH

  • Marketing Startegy

  • Surprise Case

  • Quiz

 

SPORTS

The sport discipline is one of the most popular aspects of the competition. Every year, the sports are only decided once the teams are completed by each university.

15994686_1221973511219735_61811930984714
 
82558078_2705060339577704_50643809358399

SOCIAL

The social discipline includes a multitude of activities throughout the weekend that will be sure to make it an amazing experience! 

 

PARTICIPATION

The participation discipline includes three (3) components: creativity, solidarity and professionalism. The participation team is crucial to the competition as it helps with the preparation and the operations of the competitions. 

16178427_1548601681836533_49288608037981
 
Picture2.png

HM 2021

1

1

2

2

3

PARTICIPATION
EXPERIENTIAL
STRATEGY
CONTIBUTION
SURPRISE CASE

2

1

3

HM 2016
HM 2016

press to zoom
HM 2016
HM 2016

press to zoom

press to zoom
HM 2016
HM 2016

press to zoom
1/4